Generation Travel

Away has been a long-time partner with the non-profit Global Glimpse. An organization that provides travel opportunities to students and empowers them to see the world.

For Away’s Giving Tuesday campaign, we wanted to showcase the work of Global Glimpse and the student’s travel experiences, to inspire a new travel generation.
We took over a local New York School to capture stories from the student experiences. Through a partnership with celebrity photographer Martin Schoeller we captured
over 30 passport-style portraits. The content spanned all media channels, including video, radio, social, and resulted in a Times Square Billboard.
The full scale and impact of the campaign can be seen further in the video and content below.

Photographer: Martin Schoeller
Director of Photography: Jan Erting
Production Support: Production Squad
Editing/Post Production: Art Class

Away Team:
Head of Creative: Ally Betker
Creative Director: Zack Repko
Producer: Henry Watson