Henry Watson

Creative Producer

Q1 Evergreen 2024:

Away wanted to highlight their product by returning to the beginning. The brief was to hero the key features of the product that competitors have tried, but failed, to imitate.
By creating impressions of the product in cement we highlighted the elegant simplistic design. We focused on features such as wheels, zippers, and finishes to further cement our “first of its kind” status.

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Photographer: Ian Shiver
Prop Stylist: Kelsi Windmiller
Production Support: Fill in the Blank Productions

Away Team:
Creative Director: Angela Choi
Producer: Henry Watson