Away 2023 Holiday Campaign

The brief for this production was twofold. The first being, to capture Upper Funnel Assets of personified travelers.
The second, generate mid and lower-funnel assets to highlight new colors and reinforce the key features of the luggage.

By leveraging one Photographer/Director, and Production Team, we streamlined production and resources. This also created a cohesive look across all assets.
Over the course of a three-day shoot, we captured 30 Stills and 6 Videos. These assets were used across all business channels and in a variety of cutdowns.

Photographer / Director: Justin Bettman
Production Team: Circadian
Set Designer: Kaitlyn Darby
Wardrobe Stylist: Jessie DuBois
Hair & Makeup: Joanna Wood
Editing/Post Production: Snakk Studios

Away Team:
Head Of Creative: Ally Betker
Creative Director: Justin Tang
Producer: Henry Watson